Your personality is your biggest asset. Your brand should use it.
For the founder who is serious about her business and ready for a brand THAT reflects IT.
For the founder who is serious about her business and ready for a brand that proves it.
Warm, illustrated brand and website design for small businesses who are ready to show up professionally and still have fun doing it.
Rose & Shine Creative is a female-led brand identity design and website studio based in Minneapolis, serving clients everywhere. Each brand has custom illustration, hand-drawn patterns, and intentional color to showcase your personality.
Founders come to me feeling a disconnect between who they are and their branding. They know it's holding them back. They want a brand that's professional and fun, not bland or corporate. And they want someone to guide them through the process so they can stop thinking about which color to use and get back to building their business.
If this sounds like you, I would love to chat!
Most brands land on one side or the other, professional but cold, or fun but not quite credible. I design brands that live in the middle, weaving illustration, pattern, and color into a system that's warm, refined, and built around who you actually are. The kind of brand that makes you excited to show up and proud to send people to your website.
Where Personality Meets Polish
"Natalie was the best of the best! I am so thankful for Natalie and the way she was able to bring the entire vision of my branding together. I wanted something polished, professional, and still fun! And she was able to bring all of that perfectly together. She was so patient with my revision requests, thorough in her project management, and professional throughout the entire process. Pep + Prep wouldn't be here today without her!"
WHAT CLIENT's SAY
Katie Ramirez
Founder of Pep & Prep College Consulting
"I worked very closely with Natalie to brand my business, create my logo, and launch my website. She took the time to get to know me through our virtual meetings and email conversations and really understand what I wanted and what my vision was even when I could not articulate it. She was patient with me when I changed my mind (repeatedly!) Natalie's work is impeccable, her turnaround time is fast and she is a sweetheart to boot! I highly recommend her and her work at Rose & Shine Creative."
WHAT CLIENT's SAY
Leigh Hanna
Owner of Leigh Hanna Therapy
"Natalie was great to work with. Her process is incredibly thorough, she was a great communicator, helped us refine our brand from a rough vision to a full-fledged brand, and got us all the assets we needed for our web, social, and app."
WHAT CLIENT's SAY
Stef Caldwell
Founder of Archie
"Natalie has a very thorough and comprehensive approach to capturing the goal of the brand. She listens intently to understand the goal and mission of the company and works her magic with those goals in mind. With a unique approach of using mood boards, process of elimination, and feedback collection Natalie quickly made our idea a reality."
WHAT CLIENT's SAY
Joe McKowen
Founder of Alma Joe Candles
Jen Kozuch
Owner and Founder of Bliss Babysitters and Bliss Kids Club
" I have gotten so many compliments on the site and rebrand. I highly recommend Natalie if you are looking to change your current brand identity and website to something that is client friendly, easy to navigate and trendy fun!"
WHAT CLIENT's SAY
Winston W. Scales
Founder & Creative Director of Winston Studio
"Natalie is an exceptional graphic designer who brings both creativity and collaboration to every project. Having worked with her on multiple brand projects, I can attest to her reliability in delivering high-quality work and her genuine commitment to understanding each client’s vision."
WHAT CLIENT's SAY
"Natalie has been such a valuable design partner with her passion for beautiful, yet highly functional brands. Her ability to take an idea and flush it out with creative expertise, paired with strategic thinking is what keeps me coming back to her services.
I’m always impressed by her work, from start to finish."
Jill Hammel
Creative Director of JillSock Creative
WHAT CLIENT's SAY
oUR branding packages
brand & Website
Full Bloom
A complete brand identity built around your personality. Custom illustration, hand-drawn patterns, and a color story that makes your business impossible to forget.
signature Brand
Everything in the Signature Brand plus a custom Showit or Squarespace website built to match. Your brand and website working as one system, ready to attract the right clients.
Rose Blossom
I'm Natalie, the designer behind Rose & Shine Creative. I get genuinely excited by the founders I work with and take the time to really understand your business before I design a single thing. I work with wellness founders, coaches, and makers who are ready to invest in professional brand identity design. Once we get started, you can trust me to guide you through every step so you can stop thinking about your brand and get back to the work you actually love.
I'd love to get to know you.
