Branding & Web Design
Alma Joe Candles
GROUNDED / HONEST / JOYFUL
Alma Joe is a bright, feel good candle brand created to bring joy, color, and personality into everyday spaces. The identity is inspired by playful shapes, nostalgic patterns, and a warm retro energy that reflects the brand’s uplifting approach to scent. Each candle is designed to feel like a little piece of happiness, wrapped in a palette of soft pastels, sunny hues, and charming illustrated motifs.
The visual system includes a flexible set of patterns that correspond to each scent family, giving the customer an instant sense of mood and character. The brand’s logotype uses soft curves and friendly letterforms that balance modern simplicity with a hint of vintage sweetness. The overall experience feels approachable, warm, and expressive.
From packaging and scent cards to photoshoot art direction and social layout, the Alma Joe brand is built to stand out on shelves and online. The candle line is designed for customers who want home goods that feel personal and vibrant, and who see scent as a way to add a little joy to their day.
Alma Joe captures the playful spirit of scent and the simple joy of surrounding yourself with things that make you smile.
