GROUNDED / ELEVATED / FEminine
Branding & Illustration
Lani Sol Jewelry Branding
Lani Sol is a modern, nature-inspired Hawaiian jewelry brand built around the warmth of the sun and the quiet rhythm of the sea.
Lani Sol is a concept project created to explore elevated jewelry branding with a nature-inspired identity.
The Client
Lani Sol needed a brand identity that felt refined, grounded, and intentional — one that could hold its own in the elevated jewelry market while staying deeply connected to its natural Hawaiian roots.
The Project
The color palette draws from nature: sun-washed gold, ocean green, warm sand, and rich earth tones that create a sense of calm and warmth while keeping the brand cohesive and elevated. The logo features a refined serif wordmark paired with a custom plumeria flower mark, symbolizing beauty, presence, and connection to place. Supporting custom illustrations, including palm trees and sea turtles, expand the visual language and bring depth and storytelling to the brand. An abstract stone-inspired pattern introduces texture and contrast, reflecting the organic forms found in nature and reinforcing the brand's grounded essence. Together these elements create an identity that feels timeless, intentional, and deeply connected to the natural world.
The Approach
Brand identity design, custom illustration, hand-drawn patterns, logo suite, color palette and typography system, brand style guide
