RELAXED / WELCOMING / BELONGING
Branding & Illustration
Mysa Hus Custom Home
LAB MPLS brought in Rose & Shine to help build the visuals for Mysa Hus, a Scandinavian custom home built in Cottagewood, Minnesota – with Rose & Shine playing the design and illustration role for the brand and LAB serving as the creative agency, leading the creative direction and brand messaging.
Mysa Hus is a warm and intentional brand identity created for a thoughtful dwelling in Cottagewood, Minnesota. Inspired by Scandinavian folk art, natural materials, and the comfort of slow living, the visual system reflects a home that is both refined and deeply welcoming. The name Mysa means “to cozy up” in Swedish, and the brand is built around that feeling of effortless comfort.
The logo suite includes a custom monogram, floral emblem, and wordmark, each designed with soft curves and delicate line work to echo traditional Scandinavian motifs. A set of hand crafted flourishes brings texture and personality to packaging, print materials, and social media.
The color palette is calm and grounded, featuring cool blues, warm neutrals, and forest greens that mirror the natural landscape near the home. Pattern elements are inspired by classic Nordic wallpapers and textiles, adding layers of charm without overwhelming the simplicity of the design.
From signage and stationery to social templates and lifestyle imagery, every element of the Mysa Hus brand is crafted to express beauty, comfort, and a sense of belonging. The identity captures the feeling of stepping into a space that is intentionally made and thoughtfully lived in.
