Branding & Packaging Design
Olura Women's Supplement
FEMININE / NURTURING / GROUNDED
A soft, nature-rooted brand identity for a modern wellness supplement line designed to support balance from within. Inspired by botanical forms, gentle rituals, and everyday harmony, Olura blends earthy tones, refined typography, and custom floral motifs to create a visual identity that feels nurturing, feminine, and grounded.
The branding centers around a signature serif wordmark and a series of hand-drawn botanical icons that repeat throughout patterns, packaging, and digital touchpoints. Color-coded product lines (Harmony, Radiance, Vitality) make the system intuitive, while a warm, organic palette brings calm and cohesion across every application. Packaging is intentionally minimal and airy, allowing texture, light, and natural ingredients to take center stage. Photography emphasizes softness and connection to nature, reinforcing Olura’s mission to help customers feel balanced, vibrant, and well in their everyday lives.
