Branding & Packaging Design
Olura Women's Supplement
FEMININE / NURTURING / GROUNDED
Olura is a modern wellness supplement line designed to support balance from within. With three color-coded product lines — Harmony, Radiance, and Vitality — Olura helps women feel balanced, vibrant, and well in their everyday lives.
Olura is a concept project created to explore wellness supplement branding for women.
The Client
Olura needed a complete brand identity and packaging system that felt as considered and nurturing as the product itself. Something feminine and grounded, inspired by nature, gentle rituals, and everyday harmony, without tipping into the clinical or the overly trendy.
The Project
The brand identity centers around a signature serif wordmark and a series of hand-drawn botanical illustrations that repeat throughout patterns, packaging, and digital touchpoints. Color-coded product lines make the system intuitive and easy to navigate, while a warm organic palette brings calm and cohesion across every application. Packaging is intentionally minimal and airy, allowing texture, light, and natural ingredients to take center stage. Earthy tones, refined typography, and custom floral motifs create a visual identity that feels nurturing, feminine, and grounded.
The Approach
Brand identity design, custom botanical illustration, hand-drawn patterns, packaging design for three product lines, logo suite, color palette and typography system, brand style guide, digital brand assets
