Branding & Web Design
Pep & Prep College Consulting
CHEERFUL / PROFESSIONAL / ELEVATED / APPROAcHABLE
Katie Ramirez is the founder of Pep + Prep, a college consulting business that helps students and families navigate the admissions process with confidence, encouragement, and a whole lot of heart. Katie spent years as a school counselor before making the leap to run her own practice. As her business grew and her vision expanded toward building a team, she knew it was time to stop running under her own name and build something that could hold everything she was becoming.
The Client
Katie struggled with imposter syndrome after her career transition and felt like she needed to stay quiet and keep her brand in line to be trusted. Over time she realized her personality, optimism, and hard work were her biggest assets, not something to hide. She needed a brand that finally reflected that. Professional enough to charge premium rates. Warm and fun enough to actually feel like her.
The Challenge
The Pep + Prep brand identity system is built around four visual descriptors: cheerful, professional, elevated, and approachable. A rich color palette of Honor Navy, Merit Wine, Gold Medal, Legacy Blue, and Pink Pop sets a tone that feels collegiate and confident without tipping into corporate or stiff. Custom argyle patterns bring in warmth and personality while keeping the brand feeling polished and cohesive. The logo suite includes a primary script mark, a collegiate circle badge, a bold sticker version, and a refined hexagon badge, giving Katie versatility across every touchpoint while keeping the brand instantly recognizable. I also created a photoshoot moodboard and creative direction guide for Katie's brand photoshoot so her photos would feel cohesive with the brand from day one.
The Approach
A complete brand identity and website that finally looks as good as the business Katie has built and conveys her unique personality.
The Result
Brand identity design, custom brand patterns, logo suite, color palette and typography system, brand style guide, illustrated icons, Squarespace website design, photoshoot creative direction, social media templates, launch assets
