Branding & Web Design
Roam & Roast Coffee
NOSTALGIC / FRIENDLY / ADVENTURoUS
Roam & Roast is a refreshed brand identity for a long-standing coffee company that wanted to connect more deeply with a younger, adventure-minded audience. The updated system brings together retro typography, outdoor-inspired imagery, and warm earthy tones to create a brand experience that feels nostalgic, optimistic, and rooted in exploration.
The visual direction draws inspiration from vintage travel posters and enamel campware. Soft textures and color overlays evoke the feeling of being on the trail or discovering a new place, and the brand’s signature line, “Fuel your journey with every sip,” becomes a guiding idea across packaging, merchandise, and in-store elements. From tote bags and posters to menus, signage, and digital ordering screens, every touchpoint encourages customers to slow down, savor the moment, and discover the world around them.
The packaging system features destination-inspired color palettes and photography that celebrates well-loved landscapes. The website and mobile ordering experience carry this same sense of warmth and familiarity, making the brand feel consistent whether customers are inside the cafe or miles away on an outdoor adventure.
Roam & Roast is designed for coffee lovers who appreciate quality and crave a sense of freedom. It is a brand built to inspire movement, curiosity, and connection wherever the journey takes you.
